Cakemail is a bulk email platform that lets you reach your audience directly through the management of contact lists, sub-lists and campaigns. Options for customizing sends are also available in the base platform, while integrating the API opens up more advanced functions.
Personalized communications
Personalization is more and more present in digital technology, and bulk mailing is no exception. It offers not only the ability to add custom text fields (the recipient’s first name, for example) but also to vary your signature or your brand depending on the target audience.
When you personalize your sends, your contacts tend to read and open your email more, because they can tell it is genuinely addressed to them. CakeMail makes it easy to create and use fields in order to adapt emails to each member.
Splitting your audience automatically is not offered, but you can do it manually using fields (sub-lists), which can let you send certain emails to a more targeted audience. If that is not enough, you can also sync CakeMail with your website in order to pass information from one to the other and so create custom lists that are updated regularly.
The platform also gives you high-level statistics such as the open rate, the number of clicks, the links clicked and much more.
A built-in programming interface
The API (Application Programming Interface) lets an application communicate with other software. So it becomes possible to communicate between CakeMail and your website.
In our case, the CakeMail API makes it possible not only to retrieve and read the information on your campaigns or your lists, but also to update that information or to schedule campaign sends.
Among other things, CakeMail would let you:
- Sync the users of your website or application with the CakeMail lists;
- Manage campaigns, lists and other items from within your application or website, without even having to log in to your account;
- Manage subscriptions and unsubscriptions, or even build a "communication preferences" section within your website;
- Create and automate bulk sends.
Thanks to the CakeMail API, you have access to almost all the functions already present in the platform, which gives you a lot of latitude in what you want to accomplish. The uses are broad and can vary with your needs. Let us look at how this can be useful to you.
Managing subscriptions and unsubscriptions
The basic use of the API is contact management. By building that management with the programming interface, you gain the advantage of being able to adapt the page to your brand (or your client’s), while offering several possibilities, such as the choice of lists or sub-lists, integration within an online profile and syncing preferences between CakeMail and your website or application.
Generating your sends automatically
By integrating the bulk mailing platform into your website, you can automate part of the sending process. Not only can you create a newsletter manually, directly in your website, you can even create and assemble newsletters from the site’s own content. Specific templates allow the content you choose to be generated automatically inside the newsletter. That content can come from your news, your blog articles or any other content visible on your website. Creating sections specific to your needs is also possible.
Automatic generation therefore lets you create your sends through your website, so they are ready to be sent directly to your contact list. In that case, no interaction with the bulk mailing platform is needed.
You are all set!
To conclude, the bulk mailing tool lets you not only manage your campaign lists and your sends, but also integrate a platform into your website and use more advanced functions. With a thought-through email marketing strategy and the technical expertise of the MultipleMedia team, results are waiting for you!