An A/B testing project for optimized residences pages

The residences looked at under the microscope Following the opening of the new VÜ housing complex in Sherbrooke, representing communications opportunities not to be missed, Le Groupe Maurice Marketing team wanted to test new information architecture for the “Residences” section. A different web interface would be experienced, benefiting from the traffic generated by promotional activities […]


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Web Analytics

Web Analytics: Make Your Data Talk Web analytics allow you to understand your audience: its visiting behaviour, but also its buying behaviour. With this data, we can better orient our decisions regarding ergonomics and visibility, influencing the conversion rate, the organic visit rate, but also the website notoriety. It is therefore by understanding and interpreting […]

Digital Markets Analysis

Find Your Strategic Position Strategic positioning is the blueprint for digital actions. It helps to identify and better align budget strategies, tactics, and expenses with its context, resources, and digital objectives. Relevant performance indicators illustrate the progress towards your objectives. Strategic Positioning Services Digital assets inventory Market analysis Competitive environment definition Establish major technological trends […]

Digital ecosystems

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Development of a Customer Relationship Management System

In order to support the Groupe Maurice marketing team at each step of the sales process, MultipleMedia extensively customized its powerful customer relationship management system, MMCM-CRM. Groupe Maurice, the owner of 19 senior homes with some 6000 units, including more than 500 special Signature studios, was looking for a powerful CRM that could adjust to […]

New Website Search Engine

MultipleMedia has developed a new search engine for the Groupe Maurice’s website. The goal was to simplify the navigation for users seeking information on their retirement homes. The Groupe Maurice, which has 21 retirement homes, some 6,000 homes with more than 500 caring studios under the Signature banner, wanted to offer future residents a flexible, […]