{"id":64563,"date":"2014-11-12T00:00:00","date_gmt":"2014-11-12T05:00:00","guid":{"rendered":"https:\/\/www.gticanada.com\/digital-creativity\/"},"modified":"2024-11-27T17:35:50","modified_gmt":"2024-11-27T16:35:50","slug":"digital-creativity","status":"publish","type":"post","link":"https:\/\/www.gticanada.com\/en\/blog\/digital-creativity\/","title":{"rendered":"Digital Creativity"},"content":{"rendered":"

MultipleMedia is a digital agency combining in-depth knowledge of cutting edge technologies with a Digital Creativity approach. In order to evolve at the rate of new digital trends, we took on the mandate of developing an integrated communications platform that could act as a hub for our business development activities. It is an ambitious undertaking: responsive\u00a0website, interactive portfolio, integrated social media, and establishment of an e-mail-based relationship marketing strategy.<\/p>\n

BIRTH OF THE PROJECT<\/h3>\n

After spending more than 13 years with Sid Lee, Karim Kendjouh decided that he was ready for a new challenge. He joined the MultipleMedia team as President. \u201cI saw MultipleMedia\u2019s remarkable work, but mostly the team\u2019s potential. I knew they had the capacity to go much further\u201d, Karim states. One of his first challenges was presenting MultipleMedia\u2019s uniqueness, its originality, and its efficiency. The idea of proceeding with an overhaul of the website and the interactive communications platform became obvious. He explains that this challenge gave him the idea to launch the project as a lab \u201cso that the whole team could participate in defining who we are and who we want to be, all the while respecting our branding, our positioning, our values, etc.\u201d<\/p>\n

THE STARTING GOALS<\/h3>\n

By engaging in this large-scale project, MultipleMedia wanted to make itself known while positioning itself as a major player on the digital development scene in Quebec and Canada. It was also the ideal opportunity to share the guiding principles that direct our work with clients and partners.<\/p>\n

Karim also hopes that our new online platform will allow MultipleMedia to seize new business opportunities thanks to the consolidation of our integrated services offering (business intelligence, planning and strategy, web and mobile development, digital marketing, intranet and extranet, app development, and hosting and support.) We work with a multitude of technology platforms for businesses, both open source and home made. We do not want to set limits, because all that really matters is to understand our clients\u2019 goals and their technological and budgetary environments so that we can propose relevant solutions with tangible results. He proudly states \u201cwe want to build a culture of innovation and creativity anchored in technology\u201d.<\/p>\n

A NEW IMAGE FOR MULTIPLEMEDIA<\/h3>\n

By changing its logo, its visual identity, how it defines and positions itself, MultipleMedia is looking to bring to the forefront its two key attributes: creativity and command of digital technologies. This is what inspired the slogan \u201cdigital creativity\u201d.<\/p>\n

\u201cIt\u2019s in our best interest to stand out in a highly competitive market. We have the know-how and the methodology, we are authentic and efficient. We always deliver on time and on budget. Our work brings real added value to our clients. So it\u2019s essential that our image and our message make that clear on all fronts.\u201d<\/p>\n

MAJOR CHALLENGES<\/h3>\n

As spirited as the MultipleMedia team was in accomplishing its mission, the process was not without its challenges. These fall into three categories:<\/p>\n