{"id":64615,"date":"2015-12-21T00:00:00","date_gmt":"2015-12-21T05:00:00","guid":{"rendered":"https:\/\/www.gticanada.com\/multiplemedia-digital-creativity-benefitting-insurance\/"},"modified":"2024-11-27T21:05:18","modified_gmt":"2024-11-27T20:05:18","slug":"multiplemedia-digital-creativity-benefitting-insurance","status":"publish","type":"post","link":"https:\/\/www.gticanada.com\/en\/blog\/multiplemedia-digital-creativity-benefitting-insurance\/","title":{"rendered":"MultipleMedia: digital creativity benefitting insurance"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The digital world has transformed the way insurers engage and interact with consumers. In 2015, MultipleMedia together with BrokerLink worked to evolve BrokerLink\u2019s digital strategy through various projects with the goal of consolidating the web presence of <a href=\"http:\/\/www.mcti.ca\" target=\"_blank\" rel=\"noopener\">www.mcti.ca<\/a>, Macdonald Chisholm Trask Insurance, a full-service insurance brokerage located in Atlantic Canada and owned by BrokerLink.<\/p>\n<p>To enhance the online experience for MCT customers, MultipleMedia developed an innovative <a href=\"https:\/\/www.multiplemedia.com\/en\/blog\/car-home-quote-applications-for-mct\/\">online insurance quoting tool<\/a>. This fully responsive application, allows customers to receive an accurate and competitive insurance quote in less than five minutes. In 2011, MultipleMedia had created the same application for the BrokerLink website which has been used extensively to date.<\/p>\n<blockquote><p>&#8220;Our agency has a large number of clients in the field of insurance,\u201d said Karim Kendjouh, president of MultipleMedia. \u201cThis achievement positions us as a lead player in the <a href=\"https:\/\/www.multiplemedia.com\/expertises\/developpement-web\">development of specific applications<\/a> for this type of client and highlights the great expertise of our team.\u201d<\/p><\/blockquote>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-1300\" src=\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/450x400-application-1.jpg\" alt=\"450x400-application\" width=\"450\" height=\"400\" \/>The Montreal agency has also conducted extensive reconstruction of MCT\u2019s website. In order to unify the brand image of MCT with BrokerLink, MultipleMedia utilized the brand elements and information architecture of brokerlink.ca, then adapted the different features and applications to be specific to MCT. The final product featured a new layout, colour scheme and responsive design.<\/p>\n<blockquote><p>\u201cWe are committed to responding to consumer expectations on how they want to be served,\u201d said Dave Ewanchyna, Head of Marketing and Communications for BrokerLink. \u201cOur top priority is providing an exceptional customer experience through all of our touchpoints. By providing several options to consumers we can ensure customers can contact us in a way that is convenient for them.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; The digital world has transformed the way insurers engage and interact with consumers. In 2015, MultipleMedia together with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":64490,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[220,219],"tags":[],"class_list":["post-64615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecosysteme-numerique-news","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Creativity Transforming Insurance | GTI Canada<\/title>\n<meta name=\"description\" content=\"Discover how MultipleMedia&#039;s innovative digital solutions are revolutionizing the insurance industry. 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