{"id":64682,"date":"2016-06-14T00:00:00","date_gmt":"2016-06-14T04:00:00","guid":{"rendered":"https:\/\/www.gticanada.com\/collaboration-with-ssq-financial-group\/"},"modified":"2016-06-14T00:00:00","modified_gmt":"2016-06-14T04:00:00","slug":"collaboration-with-ssq-financial-group","status":"publish","type":"post","link":"https:\/\/www.gticanada.com\/en\/blog\/collaboration-with-ssq-financial-group\/","title":{"rendered":"Collaboration with SSQ Financial Group"},"content":{"rendered":"<p>MultipleMedia collaborated with SSQ Financial Group in the revamping of <a href=\"https:\/\/ssq.ca\/\" target=\"_blank\" rel=\"noopener\">ssq.ca<\/a>&#8216;s homepage and the integration of <a href=\"https:\/\/ssq.ca\/auto-home\" target=\"_blank\" rel=\"noopener\">ssqauto.com<\/a>. <a href=\"https:\/\/www.multiplemedia.com\/en\/blog\/multiplemedia-excels-in-the-field-of-insurance\/\">With its expertise in the field of insurance<\/a>, MultipleMedia contributed to the success of the project, which was launched on December 15, 2015.<\/p>\n<h3>Strategic contribution<\/h3>\n<p>The SSQ E-Business department and MultipleMedia team conducted a <a href=\"https:\/\/www.multiplemedia.com\/en\/strategy-planning.html\">full strategic analysis<\/a> with the aim of thoroughly overhauling the homepage and the website&#8217;s overall browsing experience.<\/p>\n<p>An in-depth understanding of the context, objectives and analysis of the target clientele allowed for identifying the key visit scenarios. This is a key element in the development of a fluid information architecture, which enables user needs to be optimized.<\/p>\n<p>&nbsp;<\/p>\n<h3>Insurance made easy<\/h3>\n<p>In addition to being engaging, the proposed solution also offers maximum user friendliness. The information is clear and easily accessed, which optimizes browsing.<\/p>\n<p>MultipleMedia helped SSQ in its bid to put its products and services offering at the best possible advantage.<\/p>\n<p>This collaboration made for a unified and integrated website experience while respecting its visual identity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MultipleMedia collaborated with SSQ Financial Group in the revamping of ssq.ca&#8216;s homepage and the integration of ssqauto.com. With its expertise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59777,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[220,219],"tags":[],"class_list":["post-64682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecosysteme-numerique-news","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Collaboration with SSQ Financial Group | GTI Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gticanada.com\/en\/blog\/collaboration-with-ssq-financial-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collaboration with SSQ Financial Group | GTI Canada\" \/>\n<meta property=\"og:description\" content=\"MultipleMedia collaborated with SSQ Financial Group in the revamping of ssq.ca&#8216;s homepage and the integration of ssqauto.com. 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