{"id":64816,"date":"2017-09-20T00:00:00","date_gmt":"2017-09-20T04:00:00","guid":{"rendered":"https:\/\/www.gticanada.com\/alumni-de-luniversite-de-moncton-web-keeps-us-closer\/"},"modified":"2017-09-20T00:00:00","modified_gmt":"2017-09-20T04:00:00","slug":"alumni-de-luniversite-de-moncton-web-keeps-us-closer","status":"publish","type":"post","link":"https:\/\/www.gticanada.com\/en\/blog\/alumni-de-luniversite-de-moncton-web-keeps-us-closer\/","title":{"rendered":"L\u2019alUMni de l\u2019Universit\u00e9 de Moncton: Web Keeps Us Closer"},"content":{"rendered":"

As a non-profit organisation, the mission of L\u2019alUMni<\/a> is to develop and maintain ties with the graduates of the Universit\u00e9 de Moncton. By grouping nearly 40,000 members internationally, with 1000 new members each year, L\u2019alUMni organizes several different activities, publishes an annual magazine (Bulletin) and the quarterly newsletter (Cyber-Bulletin) in addition to offering several services to its members.<\/p>\n

For support in their digital activities, the Board of Directors and Management turned to MultipleMedia as digital partner. Together, our teams have completed the redesign of the site through a rigorous communication strategy.<\/p>\n

Making A Name<\/h1>\n

While the platform of L\u2019alUMni was originally part of the University of Moncton website, it was buried in an impressive amount of content. In order to assert its own identity while gaining more visibility, a major reorganization of the content led to www.umoncton.ca\/umcm-lalumni <\/a>becoming a separate platform.<\/p>\n

<\/h1>\n

\"alumni<\/h1>\n

Revised Branding<\/h1>\n

But wait, there\u2019s more! Beyond a change of address, the dissociation is also visual. Colours, fonts and images – based on the new logo, our creative team designed a young and modern branding, which blends in throughout the platform.<\/p>\n

Accessibility Comes First<\/h1>\n

As the main target consists of students, needless to mention the importance of mobile-oriented design (we do it anyway, just to be safe). With improved structure, the site is now much easier to use. A considerable reduction in the number of tabs facilitates access to information, a direct result of an approach to improve the user experience (long live UX Design<\/a>).<\/p>\n

Content Is King<\/h1>\n

The redesign has not only brought more visibility to L\u2019alUMni, MultipleMedia also took the opportunity to prioritize the content.<\/p>\n