{"id":64874,"date":"2017-12-19T00:00:00","date_gmt":"2017-12-19T05:00:00","guid":{"rendered":"https:\/\/www.gticanada.com\/strategies-pme-custom-crm\/"},"modified":"2024-08-26T02:59:34","modified_gmt":"2024-08-26T00:59:34","slug":"strategies-pme-custom-crm","status":"publish","type":"post","link":"https:\/\/www.gticanada.com\/en\/blog\/strategies-pme-custom-crm\/","title":{"rendered":"Strat\u00e9gies PME and Custom CRM"},"content":{"rendered":"<h2>A First Experience<\/h2>\n<p>On November 29 and 30, GTI, formerly MultipleMedia, took part in <a href=\"https:\/\/www.strategiespme.com\/\" target=\"_blank\" rel=\"noopener\"><em>Strat\u00e9gies<\/em> PME<\/a> at Montreal\u2019s Palais des congr\u00e8s. In addition to hosting a consulting space, we also gave a lecture on our <a href=\"https:\/\/www.multiplemedia.com\/en\/expertises\/custom-crm\">custom CRM<\/a> solution.<\/p>\n<h2>Kiosk and Event Organization<\/h2>\n<p>Our participation in <em>Strat\u00e9gies<\/em> PME made us think about our brand from a different angle to design our booth.<\/p>\n<blockquote><p>\u201cWe wanted to stand out through focused information rather than the overload of keywords often seen at this kind of kiosk. Passersby stopped to see us simply to learn more about our company. We were congratulated on our use of space (background and 3D arrows). While we can\u2019t say whether our booth alone generated interesting contacts, it still allowed us to operate with some breathing room while putting more emphasis on what is most important at GTI: The people who work there.\u201d<\/p>\n<p>\u2014Maxime Verrette, Artistic Director of MultipleMedia<\/p><\/blockquote>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4860\" src=\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/26065_strategie_pme_contenu01_1258x440px.png\" alt=\"Strat\u00e9gies PME\" width=\"1258\" height=\"440\" \/><\/p>\n<h2>Presentation of Our Custom CRM<\/h2>\n<p>During his conference, Karim explained how to easily achieve a better follow-up of his clients using a customer relationship management software (CRM). The presentation, divided into 3 parts, covered the business model and CRM, the follow-up axis, and finally a demonstration of one of our solutions in the field of showbusiness and entertainment.<\/p>\n<p>The suitability of your business model to your CRM could not be more important. Indeed, \u201csuccessful companies have a dynamic business model focused on delivering higher value products and services to the \u2018right\u2019 customers in the most efficient way\u201d, says Karim. The development of a custom CRM allows you to further reflect on your business model. By working together on targeting the best performance indicators, reports and data sources to integrate, your dashboard becomes a truly useful tool.<\/p>\n<p>The presentation, which also touched on monitoring and segmentation, is available on <a href=\"https:\/\/www.slideshare.net\/CassandraSawodny\/multiplemedia-crm-sur-mesure-83589238\" target=\"_blank\" rel=\"noopener\">SlideShare<\/a>. Happy reading!<\/p>\n<p>If you are ready to solidify your business processes, don\u2019t hesitate to drop us a line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A First Experience On November 29 and 30, GTI, formerly MultipleMedia, took part in Strat\u00e9gies PME at Montreal\u2019s Palais des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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