{"id":64911,"date":"2018-04-16T00:00:00","date_gmt":"2018-04-16T04:00:00","guid":{"rendered":"https:\/\/www.gticanada.com\/jobs-digital-agency-part-2-creative-team\/"},"modified":"2024-08-18T02:35:21","modified_gmt":"2024-08-18T00:35:21","slug":"jobs-digital-agency-part-2-creative-team","status":"publish","type":"post","link":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/","title":{"rendered":"THE JOBS IN A DIGITAL AGENCY \u2014PART 2: THE CREATIVE TEAM."},"content":{"rendered":"<p>If you are not familiar with the different digital agency jobs or if it is sometimes difficult to identify who does what and why in a digital agency, this article is made for you!<\/p>\n<p>We could break down the chain of work into 3 areas of expertise:<\/p>\n<ul>\n<li>The Consulting Services (<a href=\"https:\/\/www.multiplemedia.com\/en\/blog\/jobs-in-a-digital-agency-part-1\">link to the article part\u00a01<\/a>)<\/li>\n<li>The Creative Team<\/li>\n<li>The Development Team<\/li>\n<\/ul>\n<p>We invite you to refer to our previous blog post if you wish to know the roles and responsibilities of the Consulting Service. This article will take you behind the scenes of a web agency studio.<\/p>\n<h2>1.\u00a0\u00a0\u00a0\u00a0\u00a0 The Artistic Director<\/h2>\n<p>The Artistic Director is the visual manager of each project. He is always aware of rapidly evolving <a href=\"https:\/\/www.multiplemedia.com\/en\/blog\/6-ux-trends-to-follow-in-2017\">design trends<\/a> and technologies. The Artistic Director leads all the projects, be they web sites, mobile applications, or interactive campaigns.<\/p>\n<p>He intervenes at all stages of the creation process of a project:<\/p>\n<ul>\n<li>Development of digital creative concepts<\/li>\n<li>UX strategic thinking<\/li>\n<li>Design and creation of supports and interfaces<\/li>\n<\/ul>\n<p><span style=\"font-size: revert; color: initial;\">The Artistic Director works with his team of Web Designers. He collaborates closely with the Copywriter so that texts and visuals are in perfect harmony.<\/span><\/p>\n<h2>2.\u00a0\u00a0\u00a0\u00a0\u00a0 The Web Designer<\/h2>\n<p>The Web Designer participates at all stages of the creation process of a project. She shares her ideas during brainstorming.<\/p>\n<p>She designs and produces web interfaces adapted to customer issues and new technological challenges. Her daily routine includes:<\/p>\n<ul>\n<li>Developing graphic charts<\/li>\n<li>Collaborating on the design of graphic models of web sites and mobile applications<\/li>\n<li>Offering a range of models according to the supported media<\/li>\n<\/ul>\n<p>The Web Designer ensures the visual quality of the deliverables and their integration with the various platforms.<\/p>\n<h2>3.\u00a0\u00a0\u00a0\u00a0\u00a0 The Copywriter<\/h2>\n<p>The Copywriter is responsible for the textual message of each project. She works with the Artistic Director. She is part of the creation process of a project and contributes to it greatly by designing and writing creative concepts.<\/p>\n<p>The Copywriter plays with words to compose advertising slogans and other catchy texts adapted to each web support. Sponsored advertising will not offer the same text on all social platforms!<\/p>\n<p>The next Digital Agency Job post will introduce you to the various missions and responsibilities of the Development Team.<\/p>\n<p>GTI, formerly MultipleMedia, is a one-stop IT service provider always on the lookout for passionate talent. Visit our <a href=\"https:\/\/www.multiplemedia.com\/en\/digital-agency-about-us\/careers\">Career<\/a>s page to find the position that suits you or submit your <a href=\"https:\/\/www.multiplemedia.com\/en\/emplois\/spontaneous-application\">spontaneous application<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are not familiar with the different digital agency jobs or if it is sometimes difficult to identify who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[223,222],"tags":[],"class_list":["post-64911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecosysteme-numerique-research","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE JOBS IN A DIGITAL AGENCY \u2014PART 2: THE CREATIVE TEAM. | GTI Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE JOBS IN A DIGITAL AGENCY \u2014PART 2: THE CREATIVE TEAM. | GTI Canada\" \/>\n<meta property=\"og:description\" content=\"If you are not familiar with the different digital agency jobs or if it is sometimes difficult to identify who [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/\" \/>\n<meta property=\"og:site_name\" content=\"GTI Canada\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-16T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-18T00:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/25748_metiers_web_1258pxx323px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1258\" \/>\n\t<meta property=\"og:image:height\" content=\"323\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"site_gti_canada\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"site_gti_canada\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/\"},\"author\":{\"name\":\"site_gti_canada\",\"@id\":\"https:\/\/www.gticanada.com\/en\/#\/schema\/person\/e92e9e2bebb1051773591f91b523d27c\"},\"headline\":\"THE JOBS IN A DIGITAL AGENCY \u2014PART 2: THE CREATIVE TEAM.\",\"datePublished\":\"2018-04-16T04:00:00+00:00\",\"dateModified\":\"2024-08-18T00:35:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/\"},\"wordCount\":403,\"publisher\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/25748_metiers_web_1258pxx323px.jpg\",\"articleSection\":[\"Digital Transformation Research\",\"Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/\",\"url\":\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/\",\"name\":\"THE JOBS IN A DIGITAL AGENCY \u2014PART 2: THE CREATIVE TEAM. | GTI Canada\",\"isPartOf\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/25748_metiers_web_1258pxx323px.jpg\",\"datePublished\":\"2018-04-16T04:00:00+00:00\",\"dateModified\":\"2024-08-18T00:35:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#primaryimage\",\"url\":\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/25748_metiers_web_1258pxx323px.jpg\",\"contentUrl\":\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/25748_metiers_web_1258pxx323px.jpg\",\"width\":1258,\"height\":323},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gticanada.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THE JOBS IN A DIGITAL AGENCY \u2014PART 2: THE CREATIVE TEAM.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gticanada.com\/en\/#website\",\"url\":\"https:\/\/www.gticanada.com\/en\/\",\"name\":\"GTI Canada\",\"description\":\"Partenaire technologique fiable et flexible depuis 35 ans, nous privil\u00e9gions le sur-mesure pour nos solutions num\u00e9riques, logicielles, TI et pour nos services g\u00e9r\u00e9s.\",\"publisher\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gticanada.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gticanada.com\/en\/#organization\",\"name\":\"GTI Canada\",\"url\":\"https:\/\/www.gticanada.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gticanada.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2024\/08\/english.png\",\"contentUrl\":\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2024\/08\/english.png\",\"width\":771,\"height\":334,\"caption\":\"GTI Canada\"},\"image\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gticanada.com\/en\/#\/schema\/person\/e92e9e2bebb1051773591f91b523d27c\",\"name\":\"site_gti_canada\",\"sameAs\":[\"https:\/\/www.gticanada.com\"],\"url\":\"https:\/\/www.gticanada.com\/en\/blogue\/author\/site_gti_canada\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"THE JOBS IN A DIGITAL AGENCY \u2014PART 2: THE CREATIVE TEAM. | GTI Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/","og_locale":"en_US","og_type":"article","og_title":"THE JOBS IN A DIGITAL AGENCY \u2014PART 2: THE CREATIVE TEAM. | GTI Canada","og_description":"If you are not familiar with the different digital agency jobs or if it is sometimes difficult to identify who [&hellip;]","og_url":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/","og_site_name":"GTI Canada","article_published_time":"2018-04-16T04:00:00+00:00","article_modified_time":"2024-08-18T00:35:21+00:00","og_image":[{"width":1258,"height":323,"url":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/25748_metiers_web_1258pxx323px.jpg","type":"image\/jpeg"}],"author":"site_gti_canada","twitter_card":"summary_large_image","twitter_misc":{"Written by":"site_gti_canada","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#article","isPartOf":{"@id":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/"},"author":{"name":"site_gti_canada","@id":"https:\/\/www.gticanada.com\/en\/#\/schema\/person\/e92e9e2bebb1051773591f91b523d27c"},"headline":"THE JOBS IN A DIGITAL AGENCY \u2014PART 2: THE CREATIVE TEAM.","datePublished":"2018-04-16T04:00:00+00:00","dateModified":"2024-08-18T00:35:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/"},"wordCount":403,"publisher":{"@id":"https:\/\/www.gticanada.com\/en\/#organization"},"image":{"@id":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/25748_metiers_web_1258pxx323px.jpg","articleSection":["Digital Transformation Research","Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/","url":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/","name":"THE JOBS IN A DIGITAL AGENCY \u2014PART 2: THE CREATIVE TEAM. | GTI Canada","isPartOf":{"@id":"https:\/\/www.gticanada.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#primaryimage"},"image":{"@id":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/25748_metiers_web_1258pxx323px.jpg","datePublished":"2018-04-16T04:00:00+00:00","dateModified":"2024-08-18T00:35:21+00:00","breadcrumb":{"@id":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#primaryimage","url":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/25748_metiers_web_1258pxx323px.jpg","contentUrl":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/25748_metiers_web_1258pxx323px.jpg","width":1258,"height":323},{"@type":"BreadcrumbList","@id":"https:\/\/www.gticanada.com\/en\/blog\/jobs-digital-agency-part-2-creative-team\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gticanada.com\/en\/"},{"@type":"ListItem","position":2,"name":"THE JOBS IN A DIGITAL AGENCY \u2014PART 2: THE CREATIVE TEAM."}]},{"@type":"WebSite","@id":"https:\/\/www.gticanada.com\/en\/#website","url":"https:\/\/www.gticanada.com\/en\/","name":"GTI Canada","description":"Partenaire technologique fiable et flexible depuis 35 ans, nous privil\u00e9gions le sur-mesure pour nos solutions num\u00e9riques, logicielles, TI et pour nos services g\u00e9r\u00e9s.","publisher":{"@id":"https:\/\/www.gticanada.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gticanada.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.gticanada.com\/en\/#organization","name":"GTI Canada","url":"https:\/\/www.gticanada.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gticanada.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2024\/08\/english.png","contentUrl":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2024\/08\/english.png","width":771,"height":334,"caption":"GTI Canada"},"image":{"@id":"https:\/\/www.gticanada.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.gticanada.com\/en\/#\/schema\/person\/e92e9e2bebb1051773591f91b523d27c","name":"site_gti_canada","sameAs":["https:\/\/www.gticanada.com"],"url":"https:\/\/www.gticanada.com\/en\/blogue\/author\/site_gti_canada\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/posts\/64911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/comments?post=64911"}],"version-history":[{"count":1,"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/posts\/64911\/revisions"}],"predecessor-version":[{"id":65140,"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/posts\/64911\/revisions\/65140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/media\/48293"}],"wp:attachment":[{"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/media?parent=64911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/categories?post=64911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/tags?post=64911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}