{"id":63810,"date":"2017-09-25T00:00:00","date_gmt":"2017-09-25T04:00:00","guid":{"rendered":"https:\/\/www.gticanada.com\/realisations\/just-for-laughs-targeted-sem-campaigns\/"},"modified":"2025-04-08T13:47:15","modified_gmt":"2025-04-08T17:47:15","slug":"just-for-laughs-targeted-sem-campaigns","status":"publish","type":"realisations","link":"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-targeted-sem-campaigns\/","title":{"rendered":"GTI Targeted SEM Campaigns"},"content":{"rendered":"<p>To support Just For Laughs\u2019 sales efforts during the Festival, GTI Canada identified a custom campaign strategy adapted to the fast pace of this event industry giant. Keyword search results found through the SEO audit during a previous project allowed to better address the 2015 campaigns. The association of these keywords with the daily headliners\u2019 pages resulted in an \u201cintelligent\u201d media buying. 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