{"id":63811,"date":"2017-09-25T00:00:00","date_gmt":"2017-09-25T04:00:00","guid":{"rendered":"https:\/\/www.gticanada.com\/realisations\/just-for-laughs-seo-audit-best-practices-implementation\/"},"modified":"2025-04-08T13:47:50","modified_gmt":"2025-04-08T17:47:50","slug":"just-for-laughs-seo-audit-best-practices-implementation","status":"publish","type":"realisations","link":"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/","title":{"rendered":"SEO Audit and Best Practices Implementation"},"content":{"rendered":"<p>Clearly aware of the importance of their websites\u2019 organic positioning for their online selling capacity, the Just For Laughs team mandated GTI to identify the available opportunities and improvements that could be brought to this chapter. Online searches being at the core of the buying process, an SEO assessment allowed us to better understand the competitive Quebec and Canadian environment surrounding the most used expressions in the entertainment market and the tactics used by the competition. A clear editorial guide allowed the content management team to apply multiple measures to their daily tasks. Immediate positive results in the website referencing were noticed and new content strategy opportunities for reach were found, directly affecting the competitiveness of the group as a whole. Pages like the \u201cGrease\u201d show appeared as the first result on Google during the Festival, a noticeable result of our SEO actions!<\/p>\n","protected":false},"featured_media":55849,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"clients":[383],"category-services":[428],"class_list":["post-63811","realisations","type-realisations","status-publish","has-post-thumbnail","hentry","clients-juste-pour-rire-en","category-services-digital-evolution"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Audit and Best Practices Implementation | GTI Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Audit and Best Practices Implementation | GTI Canada\" \/>\n<meta property=\"og:description\" content=\"Clearly aware of the importance of their websites\u2019 organic positioning for their online selling capacity, the Just For Laughs team [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/\" \/>\n<meta property=\"og:site_name\" content=\"GTI Canada\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T17:47:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/JPR_SEO_thumbnail_312x232.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"312\" \/>\n\t<meta property=\"og:image:height\" content=\"232\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/\",\"url\":\"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/\",\"name\":\"SEO Audit and Best Practices Implementation | GTI Canada\",\"isPartOf\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/JPR_SEO_thumbnail_312x232.jpg\",\"datePublished\":\"2017-09-25T04:00:00+00:00\",\"dateModified\":\"2025-04-08T17:47:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/#primaryimage\",\"url\":\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/JPR_SEO_thumbnail_312x232.jpg\",\"contentUrl\":\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/JPR_SEO_thumbnail_312x232.jpg\",\"width\":312,\"height\":232},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gticanada.com\/en\/gti-partenaire-ti-nous-parlons-le-meme-langage\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Realisations\",\"item\":\"https:\/\/www.gticanada.com\/en\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO Audit and Best Practices Implementation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gticanada.com\/en\/#website\",\"url\":\"https:\/\/www.gticanada.com\/en\/\",\"name\":\"GTI Canada\",\"description\":\"Partenaire technologique fiable et flexible depuis 35 ans, nous privil\u00e9gions le sur-mesure pour nos solutions num\u00e9riques, logicielles, TI et pour nos services g\u00e9r\u00e9s.\",\"publisher\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gticanada.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gticanada.com\/en\/#organization\",\"name\":\"GTI Canada\",\"url\":\"https:\/\/www.gticanada.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gticanada.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2024\/08\/english.png\",\"contentUrl\":\"https:\/\/www.gticanada.com\/wp-content\/uploads\/2024\/08\/english.png\",\"width\":771,\"height\":334,\"caption\":\"GTI Canada\"},\"image\":{\"@id\":\"https:\/\/www.gticanada.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Audit and Best Practices Implementation | GTI Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/","og_locale":"en_US","og_type":"article","og_title":"SEO Audit and Best Practices Implementation | GTI Canada","og_description":"Clearly aware of the importance of their websites\u2019 organic positioning for their online selling capacity, the Just For Laughs team [&hellip;]","og_url":"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/","og_site_name":"GTI Canada","article_modified_time":"2025-04-08T17:47:50+00:00","og_image":[{"width":312,"height":232,"url":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/JPR_SEO_thumbnail_312x232.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/","url":"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/","name":"SEO Audit and Best Practices Implementation | GTI Canada","isPartOf":{"@id":"https:\/\/www.gticanada.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/#primaryimage"},"image":{"@id":"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/JPR_SEO_thumbnail_312x232.jpg","datePublished":"2017-09-25T04:00:00+00:00","dateModified":"2025-04-08T17:47:50+00:00","breadcrumb":{"@id":"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/#primaryimage","url":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/JPR_SEO_thumbnail_312x232.jpg","contentUrl":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2021\/11\/JPR_SEO_thumbnail_312x232.jpg","width":312,"height":232},{"@type":"BreadcrumbList","@id":"https:\/\/www.gticanada.com\/en\/project\/just-for-laughs-seo-audit-best-practices-implementation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gticanada.com\/en\/gti-partenaire-ti-nous-parlons-le-meme-langage\/"},{"@type":"ListItem","position":2,"name":"Realisations","item":"https:\/\/www.gticanada.com\/en\/project\/"},{"@type":"ListItem","position":3,"name":"SEO Audit and Best Practices Implementation"}]},{"@type":"WebSite","@id":"https:\/\/www.gticanada.com\/en\/#website","url":"https:\/\/www.gticanada.com\/en\/","name":"GTI Canada","description":"Partenaire technologique fiable et flexible depuis 35 ans, nous privil\u00e9gions le sur-mesure pour nos solutions num\u00e9riques, logicielles, TI et pour nos services g\u00e9r\u00e9s.","publisher":{"@id":"https:\/\/www.gticanada.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gticanada.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.gticanada.com\/en\/#organization","name":"GTI Canada","url":"https:\/\/www.gticanada.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gticanada.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2024\/08\/english.png","contentUrl":"https:\/\/www.gticanada.com\/wp-content\/uploads\/2024\/08\/english.png","width":771,"height":334,"caption":"GTI Canada"},"image":{"@id":"https:\/\/www.gticanada.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/realisations\/63811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/realisations"}],"about":[{"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/types\/realisations"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/media\/55849"}],"wp:attachment":[{"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/media?parent=63811"}],"wp:term":[{"taxonomy":"clients","embeddable":true,"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/clients?post=63811"},{"taxonomy":"category-services","embeddable":true,"href":"https:\/\/www.gticanada.com\/en\/wp-json\/wp\/v2\/category-services?post=63811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}