{"id":63816,"date":"2017-09-25T00:00:00","date_gmt":"2017-09-25T04:00:00","guid":{"rendered":"https:\/\/www.gticanada.com\/realisations\/le-groupe-maurice-ab-testing-project-to-go-beyond-the-first-results\/"},"modified":"2025-04-10T10:27:54","modified_gmt":"2025-04-10T14:27:54","slug":"le-groupe-maurice-ab-testing-project-to-go-beyond-the-first-results","status":"publish","type":"realisations","link":"https:\/\/www.gticanada.com\/en\/project\/le-groupe-maurice-ab-testing-project-to-go-beyond-the-first-results\/","title":{"rendered":"A\/B testing project to go beyond the first results"},"content":{"rendered":"<p>GTI Canada seized the opportunity surrounding the launch of the new V\u00dc building complex to perform A\/B tests on the page of the new residence, while this section of the site attracted more visits. The extended upstream strategic thinking combined with Google Experiments\u2019 different testing tools, Google Analytics\u2019 data analysis and Heat Maps led to some very interesting optimization routes which allowed Le Groupe Maurice to reach its target customers by offering an adapted &#8220;Residences&#8221; 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