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Google Micro-Moments and the Importance of Search Engines in Mobile Sites
When I discovered Google’s Micro-Moments the foresight of this discovery surprised me. This tool allows marketers to understand the impact of digital actions at the user’s level, instead of the traditional approach that puts the focus on the data: sessions, page views, and the bounce rate.
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Bitbucket and the Secret of Source Control | Git | Atlassian | Version Control System
Picture this: A website or an application often contain hundreds of code files. A change in one of these can have major impacts on many features. Add many changes each day, probably made by several people working on different aspects of the same project, and we get the perfect recipe for disaster.
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A Comprehensive Guide to Marketing Automation.
We’ve been talking about it for a few years now, but marketing automation platforms are not yet in place in Quebec (yes, I know, like e-commerce in general). High costs? Lack of control? Issues with understanding related functionalities? The nature of the activities doesn’t seem like a good fit?
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Mobile Application Development for a Festival
Following the success of JFL42’s mobile application, GTI, formerly MultipleMedia, has added another string to its bow: mobile application development. JFL42 is two full weeks of comedy in several Toronto venues.
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Software Solution Outsourcing: Is It Possible?
Before talking about software solution outsourcing, let’s first define what is outsourcing. Outsourcing refers to the transfer of the departments that are not your core activities to an external company. Outsourcing allows companies and their staff to have more time to focus on their core activities.
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Ionic Framework to Develop a Mobile Application
A mobile application can offer a company several benefits. A new communication channel makes it possible to reach customers in a more interactive way. An alert system informs its users and promotes its products and services, increasing customer loyalty. However, a mobile application is not right for every business.
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Inbound Marketing Secrets
The idea of inbound marketing stems from the fact that Internet users are tired of being bombarded by intrusive digital advertising. Consumers became real players in the retail channel game thanks to Internet searches, consumer opinions, comparison shopping… Companies must adapt their messages to fill in the blanks.
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Luc Maurice Foundation: Le Groupe Maurice Contributes to Seniors’ Happiness
On November 14, GTI, formerly MultipleMedia, attended the launch of the Luc Maurice Foundation , at Montreal’s Palais des congrès. Mr. Maurice gave a very personal address about Quebec seniors. The Luc Maurice Foundation was given the mandate of contributing to their well-being by supporting various causes.
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Good IT Practices to Prevent Cyberattacks
Discover the good IT practices to prevent all the troubles of viruses, spam, ransomware, ... As the list is long, we invite you to consult our lexicon of the computer threats to know more about it. Good IT practices go first by personal vigilance.
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Magento 2, Novatech Group’s New Platform
The Novatech Group has recently migrated its website from Magento 1 to 2, for performance concern for consumers, but especially to simplify content management. More than a version migration, but real platform transition, this project is a good example of overcoming technological challenges!
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JFL42 Launched Not One but Two Mobile Applications for its Edition!
Toronto’s Comedy Festival took place September 21 – 30, 2017! If you attended this year’s edition, you most likely enjoyed an exciting new way to experience the festival, as 8574 pass holders did.
Learn moreEnsure Your Data’ Safety with the Business Continuity Plan
When a disaster disrupts your activities, your business may be at risk. IT suppliers offer business continuity plan. Prevention is better than cure! A Business continuity plan makes sure that your business will still run in case of system interruption.
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