Content Strategy

Why have a content strategy?

A good content strategy, or content marketing, is much more than copywriting. It reflects an extensive understanding of the brand, its competition, and its market. Websites, blogs, or social networks: across all media, content must be king. Whether it is to inform, sell, or have a conversation with your users, content marketing acts as the voice of your brand. It is therefore important to define a specific personality for it; which will greatly facilitate interactions.

Content Marketing Services

  • Brand voice and tone
  • Persona (client profile type)
  • Search for industry influencers
  • Definition of strategic objectives and sales cycle
  • Selection of broadcast channels (site, blog, e-mail, social networks)
  • Editorial calendar
  • Existing content inventory
  • Governance plan
  • Copywriting
A Few Projects