Google Ads and Search Engine Marketing (SEM)

Google Ads and Search Engine Marketing (SEM)

What is AdWords? The principle of SEM campaigns is to display paid advertisement on search engines and display networks according to the keywords searched by Internet users. SEM offers immediate visibility with total control of your budget. You can bring forward specific offers or products and thus boost short-term conversions. With a sponsored link, you will quickly increase traffic to your site with a measurable conversion rate.

In the world of web marketing, we often hear about AdWords ( Google Ads ). When it comes to this platform, the vast number of metrics and statistics can be overwhelming. Whether you are a connoisseur of online advertising and its key performance indicators (KPIs), or you are a novice in digital marketing and more likely to limit yourself to clicks, impressions and cost per click, it is important to know this platform’s potential in order to make the most of your investment.

Need more information about Google Ads? Contact us.

SEM, how does it work?

  • Cost-per-click (CPC) system: You pay for the number of clicks generated
  • Maximum daily budget per keyword
  • Ranking attributed by a bidding system, but also by the quality and relevance of your website to the user
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