The digital world has transformed the way insurers engage and interact with consumers. In 2015, MultipleMedia together with BrokerLink worked to evolve BrokerLink’s digital strategy through various projects with the goal of consolidating the web presence of www.mcti.ca, Macdonald Chisholm Trask Insurance, a full-service insurance brokerage located in Atlantic Canada and owned by BrokerLink.
To enhance the online experience for MCT customers, MultipleMedia developed an innovative online insurance quoting tool. This fully responsive application, allows customers to receive an accurate and competitive insurance quote in less than five minutes. In 2011, MultipleMedia had created the same application for the BrokerLink website which has been used extensively to date.
“Our agency has a large number of clients in the field of insurance,” said Karim Kendjouh, president of MultipleMedia. “This achievement positions us as a lead player in the development of specific applications for this type of client and highlights the great expertise of our team.”
The Montreal agency has also conducted extensive reconstruction of MCT’s website. In order to unify the brand image of MCT with BrokerLink, MultipleMedia utilized the brand elements and information architecture of brokerlink.ca, then adapted the different features and applications to be specific to MCT. The final product featured a new layout, colour scheme and responsive design.
“We are committed to responding to consumer expectations on how they want to be served,” said Dave Ewanchyna, Head of Marketing and Communications for BrokerLink. “Our top priority is providing an exceptional customer experience through all of our touchpoints. By providing several options to consumers we can ensure customers can contact us in a way that is convenient for them.”
