MultipleMedia collaborated with SSQ Financial Group in the revamping of ssq.ca‘s homepage and the integration of ssqauto.com. With its expertise in the field of insurance, MultipleMedia contributed to the success of the project, which was launched on December 15, 2015.
The SSQ E-Business department and MultipleMedia team conducted a full strategic analysis with the aim of thoroughly overhauling the homepage and the website’s overall browsing experience.
An in-depth understanding of the context, objectives and analysis of the target clientele allowed for identifying the key visit scenarios. This is a key element in the development of a fluid information architecture, which enables user needs to be optimized.
Insurance made easy
In addition to being engaging, the proposed solution also offers maximum user friendliness. The information is clear and easily accessed, which optimizes browsing.
MultipleMedia helped SSQ in its bid to put its products and services offering at the best possible advantage.
This collaboration made for a unified and integrated website experience while respecting its visual identity.