For the second consecutive year, MultipleMedia supported JFL42 in the operations management surrounding their popular Toronto Festival. Their digital partnership unfolds in 4 parts.
An enhanced content strategy
The MultipleMedia team made sure to offer JFL42’s website users an attractive interactive experience for the 2015 edition of the Festival. The product offering was optimized and editorial content better targeted. These improvements are part of the strategic and operational direction of JFL42’s website evolution lead by MultipleMedia.
A new model of responsive newsletter
“It is important for JFL42 to always go beyond the consumers’ habits and we have been an important player to help them achieve that”, says Karim Kendjouh, president of MultipleMedia. Thus, the agency has examined JFL42’s email marketing communication strategy. Indeed, it has been found that more than 50% of users visit the website on their mobile device. In record time, the MultipleMedia team developed and implemented a responsive template to meet new consumer habits. Knowing how to detect their needs in advance, MultipleMedia responded proactively and went beyond JFL42’s expectations.
By adding relevant information and creating an accompanying module MultipleMedia greatly optimized the buying journey of users by making it more intuitive and fluid. The result? An increase of over 43% in ticket sales!
A first class support service
Throughout the Festival, MultipleMedia offered dynamic support, including conducting several tests in anticipation of its launch. The average response rate of support requests remained under 15 minutes and the solution was generally established in the next hour. MultipleMedia also made their team available to JFL42 on evenings and weekends.
“At all stages of the Festival, MultipleMedia’s team was by our side and demonstrated creativity and efficiency to meet our needs, says Sophia Salador, associate producer at JFL42. The solutions implemented by the agency were certainly a major factor in the latest edition’s success. “