GTI Canada took part in the evolution process of JFL42’s website by greatly improving the information architecture. In order to lessen the amount of support calls and therefore help customers better understand their products, our team clearly identified the information customers seek the most and used wireframes to reposition it. Some key elements like the package descriptions now have better visibility, making their selection easier for the users. A wizard was also developed to support customers through each step of the purchase, leading to great upselling.