In order to allow the Just For Laughs Group to reach an audience always on the go, GTI created responsive e-blast templates that were used for the daily Passports and Last Minute Deals e-blasts. Keeping in line with the strength of the company’s branding, the templates are customizable to adapt to the different entities of the Just For Laughs brand while being perfectly adjusted to any type of screen (iPhones, tablets, desktop). This structure increased the conversion rate for ticket sales and allowed customer retention, among many other great results.