MultipleMedia has been supporting the Just for Laughs Festival teams in their digital projects for over six years now. Mobile development, website redesign, landing page creation, CRM, and dashboards... the projects are numerous, exciting, and each one is unique. In 2019, MultipleMedia once again supported the Just for Laughs team, particularly during the event held from July 10 to 28, 2019.

Before and during the Festival

One of the main tasks entrusted to us was sending daily newsletters to various databases. This was a significant undertaking, as our teams had to send between two and six emails per day, depending on demand. On top of that, we had to regularly update the hahaha.com website, from changing visuals to adding an “artists” page to updating the ticketing system and mobile app

During the Festival

We had the opportunity to provide digital outsourcing covering the entire festival period from 8 a.m. to 8 p.m. on weekdays and from 10 a.m. to 5 p.m. on weekends. It was a great project, but also a significant challenge for our teams, who had to be 100% available and operational during these time slots.

After the Festival

We take stock of our actions and realize that despite the intensity of this period, we are eager to participate in the 2020 edition. Supporting the Just for Laughs Festival is certainly a short-term project, but it is intense and exciting.